‘ARTLEPOOL
In this project, I developed a cohesive visual campaign—including a zine, posters, and stickers—to promote my hometown by examining the evolution of local slang and its role in shaping community identity. Through thoughtful design and content curation, the project explores how language adapts over time and reflects the cultural shifts within a place. By highlighting the progression of slang, I aimed to showcase how informal language fosters a sense of belonging, strengthens social bonds, and contributes to the unique character of a community. This work serves as both a celebration of regional identity and an exploration of the dynamic relationship between language and culture.UK/ID
2348—23476/23
09–11–25
Zine
Language & Culture