BLACK FRIDAY
For Black Friday, I developed a bold, typography-led campaign designed to maximise visibility and communicate key promotional messages with immediate impact. The creative centred around a high-contrast visual system, combining oversized offer messaging with custom promotional graphics and supporting assets to create a strong and recognisable campaign identity. I was responsible for the creative direction, typography, layout design, and production of assets across web, e-commerce, CRM, and digital marketing channels. The result was a flexible campaign toolkit that could be adapted across multiple formats while maintaining a consistent visual presence throughout one of the brand’s most commercially important trading periods.UK/ID
2348—23476/23
09–11–25
Typography-led
High Contrast