FITZ DESIGN
∵2025

ED SIMONS

For Ed Simons, a contemporary footwear brand with a nostalgic twist, I developed a full visual identity and digital presence. My work included designing the logo, establishing the brand’s visual language, and building the website from the ground up. The branding blends classic elegance with playful edge, reflecting the brand’s ethos of timeless design with a bold personality.

I also directed and captured the majority of the product photography, creating imagery that balances style, texture, and storytelling—helping to define the brand’s visual tone both online and across marketing materials. From typography and layout to art direction and technical execution, this project showcases my multidisciplinary approach to building immersive, fashion-forward brands.

UK/ID
2348—23476/23
09–11–25
Nostalgic
Identity