FESTIVAL SEASON
For this festival season campaign for Scentaddict, I developed the creative concept around fragrance on the go, positioning the brand as the ideal companion for summer events and festivals. I generated all campaign imagery and created a bold visual identity inspired by festival posters, print media, and outdoor advertising. From concept development and art direction through to typography, layout design, and asset creation, I delivered the campaign across web, e-commerce, CRM, and digital marketing channels. The vibrant colour palette, oversized messaging, and product-focused visuals helped communicate Scentaddict’s portability and convenience while supporting customer acquisition during a key seasonal period.UK/ID
2348—23476/23
09–11–25
Vibrant
Memorable