HOLIDAY PREP
For this summer holiday campaign for Scentaddict, I led the creative direction and developed the campaign concept around travel-friendly fragrances and summer escapes. I created the shoot brief, defining the styling, composition, messaging, and visual narrative, before working closely with the photographer to bring the concept to life. Following the shoot, I was responsible for the campaign artwork, typography, layout design, and rollout across web, e-commerce, CRM, and digital marketing channels. The result was a cohesive seasonal campaign that highlighted Scentaddict’s portability and convenience while supporting customer acquisition during a key summer trading period.UK/ID
2348—23476/23
09–11–25
Seasonal
Tonal