PRIDE
This Pride campaign was developed across The Fragrance Shop and its sister brand, Scentaddict, creating a unified creative concept tailored to each brand’s audience and product offering. I led the art direction from concept through to execution, generating and curating all campaign imagery, designing the typography, and producing artwork across web, e-commerce, CRM, and supporting promotional assets. The campaign focused on celebrating individuality through fragrance, using bold colour, product-led visuals, and a consistent visual identity to drive engagement and commercial performance across multiple digital channels.UK/ID
2348—23476/23
09–11–25
Colour
Identity