SPRING
For this Scentaddict spring campaign, I developed the creative concept and provided the shoot brief, defining the visual direction, styling, props, and overall campaign aesthetic. Working closely with the photographer, I ensured the final imagery aligned with the seasonal narrative while showcasing the product in an aspirational and commercially effective way. Beyond the shoot direction, I was responsible for all campaign creative, including art direction, typography, layout design, and the production of assets across web, e-commerce, CRM, and promotional channels, delivering a cohesive campaign that supported both customer engagement and subscription growth.UK/ID
2348—23476/23
09–11–25
Picnics
Butterflies