SUMMER
For this summer membership campaign for The Fragrance Shop, I developed the creative concept and visual identity, centred around the idea of collecting scents through a holiday-inspired postage stamp theme. I generated all campaign imagery and designed the custom sticker illustrations used throughout the creative, helping to build a distinctive and playful seasonal aesthetic. From concept development and art direction through to typography, layout design, and final asset production, I delivered a cohesive campaign across web, e-commerce, CRM, and promotional channels, creating a strong visual platform that supported membership acquisition and seasonal engagement.UK/ID
2348—23476/23
09–11–25
Postcards
Membership