FITZ DESIGN
∵2025

SUN-UP


I created the full branding for Sun-Up, a Bali-based coffee shop catering to the local surf community. Inspired by early mornings, coastal energy, and island culture, the brand identity includes packaging, menus, and takeaway materials. The visual language combines bold typography, playful icons, and warm, organic textures to reflect the spirit of Bali and resonate with surfers and travelers alike. Locally grown and brewed coffee is at the heart of the concept, with the brand slogan “For the early riser, wave finder” guiding the tone and aesthetic.
UK/ID 
2348—23476/23 
09–11–25 
Editorial
Icon Creation